Branding Design
Medidapp is an app designed to revolutionise online shopping by finding garments that match the user’s unique body measurements with the brands that cater to them. The design of the brand was part of the overall UX/UI project.
What’s the core of the brand?
When thinking about Medidapp and what the visuals were going to be like, my first instinct as a visual person was to find inspiration and create a moodboard.
Looking for an aesthetic that evokes cheerfulness, I went all in using the colour Mellow Apricot (from the range of yellows and oranges) as the main accent. Illustrations that bring dynamism to the brand and make it more friendly and closer to the user. Fresh and colourful UI and design inspiration and images that evoke a sense of feeling good about oneself.
Logos & App Icon
For the app's identity, i started by taking iconography used in the textile world.
The final result was an illustrated icon made up of the two most relevant elements for the brand: the centimetre or measuring tape and a garment.
First exploration of possible iconography
Rough sketch and colour test
Final pieces
Icon for Appstore in different sizes
Circular icon variation
Logo using the Recoleta typeface in Semibold.
All the designs were made using Procreate, Adobe Fresco, Illustrator and Photoshop.
Ilustrations for Onboarding
Part of creating an identity was to illustrate the feel of the brand for the first impression: the onboarding of the app. I created three pieces for each of the steps, that could convey the message in just a few seconds
