Edkimo Rebranding
Edkimo
2024/2025
Edkimo is a Berlin-based startup building feedback tools for teachers and students. After years of organic growth, their visual identity had become inconsistent, being a mix of assets without a clear system behind them. As an In-House Lead Designer, I guided the full rebranding from audit to delivery, working alongside a junior designer to create a more cohesive and expressive identity that stayed true to what Edkimo stands for.
Branding
Merch Design
The challenge
The brand had never been designed from scratch. Assets had accumulated over time (colours, fonts, icons, illustrations) without a unifying logic. Before designing anything new, we needed to understand what existed and what it was doing.
What we did
We started with a full brand audit, assessing every existing asset. From there came the exploration part: research, moodboards and from there we built a new visual system to reflect the brand's maturity. A refined colour palette designed around emotion and brand values, a new logo in Garbarito (bold, legible, full of character), and a supporting type system using IBM Plex Sans for clarity across the product.
What we delivered
A complete visual identity system: a new logo, colour palette, typography, iconography, illustration style, and templates. A design system was set for the whole team to use consistently across tools and platforms.
Get in touch
Wanda Raitelli © 2026
