Appybros Animation
Appybros
2023
Appybros is a tech company based in Switzerland. They came to me looking for a way to connect with their audience that felt different from anything they'd posted before: something warm, human, and full of energy to kick off the new year.
Illustration
Animation
Art Direction
The challenge
The client wanted an animation that felt nothing like their usual social media content. It had to be visually unexpected while still feeling on-brand and celebratory.
What I did
I developed a concept around community and collective creation: different illustrated people coming together panel by panel to build the year 2023. Once the concept and sketches were approved, I developed two colour palette options: one using the client's corporate colours, and one alternative direction. The client chose their favourite and we moved to final production.
What I delivered
A fully illustrated frame-by-frame animation, ready for social media. The final piece was posted across Appybros' channels.
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Wanda Raitelli © 2026
